Women Canada Goose Dawson Parka Navy Dublin
It is a brand refinement, Powers says. "You take a look at it, regardless he could put his name on anything and people would buy it. Particularly when he is having such a great year."
Bautista has also worked with New Balance, and last year was signed to endorse two of General Mills' cereals (Golden Grahams and Cinnamon Toast Crunch), after he was noted hugging them on his Instagram feed. But cereal is mass, and this is very exclusive on purpose, says Richard Powers, a sports marketing expert and associate professor at the Rotman School of Management
The 35 year old home run hero endorses an array of products that are said to earn him a seven figure annual bump on his megasalary. In a phone interview in town prepping for a game against Tampa on Monday (they won), Bautista says he chooses "collaborations very carefully. I've taken a lot of pride in trying to partner with truly Canadian brands that have been around a very long time," such as Pizza Pizza and TD bank. Canada Goose fits that bill: "Their history is something that adds a lot to my brand collaboration portfolio. I know the owner personally and enjoy knowing how he runs a family business."
One hand washes the other, he adds. "It is not gonna make a whole lotta money," with such a limited edition. It is "more brand building than profit building. This is an association with an iconic Canadian brand. The brand leverages his name and he is leveraging himself. It is a win win on both sides."
Which brings us to how involved he was in this $1,000 jacket outing. "I went to the head office and the design studio, shared some thoughts about jackets, started sending ideas," says Bautista. "It is putting a little bit of me into it. Jose flavour." That translates as, "More of a downtown feel, versatile jacket, a little more dressed up, or not. It could be sporty or evening going out. But not exclusively for that."
The look is a new direction for Canada Goose, lighter and suitable for more temperate weather. On how the two brands work together, CEO Dani Reiss says "Jos is bold and strong minded, but not arrogant. He's driven to perform and to be the very best. We wanted to create something that would specifically suit the life that Jos lives."
Bautista says he loves getting dressed up and putting on a suit for special occasions as the team used to be required to do when travelling. As for labels, he cites favourites such as "Dsquared2, always, and Dolce and Gabbana. There is always something in the major fashion houses, I'm not married to a single one."
"This is his Drake moment," says Powers, "he has taken a page" from the Toronto hip hop star known for his fashion sense and who has his own clothing line, the OVO streetwear label.
Fashion collaborations are more typically the realm of musicians, actors and models. Think right now of the sellout faux fur Fenty Puma slides by Rihanna. But this is a clever fit for the nattily groomed Bautista, known for his clothes horse image, his edgy but not too flashy personal style, off the field.
Bautista goes to bat for Canada Goose with
And then there are the most important influencers in Bautista's life: his three daughters, who all have their own Canada Goose jackets. Of his little goslings he says, "I have plenty of videos of them wearing (the jackets) visiting grandparents and playing in the snow. It's pretty cute"
The Bautista brand is getting some shiny new threads. The Jays slugger is making his first foray into luxury level fashion. The run is limited to 190, in homage to Bautista's jersey number 19.
The black jacket is an autumn weight that can be dressed up or down, with a slim silhouette, a long waistline and a hood. It made of soft herringbone fabric at the Women Canada Goose Dawson Parka Navy Dublin torso with high tech water repellent sleeves and it performs a neat trick: an internal pocket turns the piece into a U shaped travel pillow, a nod to how much time Bautista spends on the road.
"I try to pay attention to what is hip and what is in style," says Bautista. "At some point you start paying attention to details and accessories." He is known as a top end timepiece collector. "A watch is a manly accessory with a lot of functionality. I like pocket squares, chains, and hats recently. It is a kind of entertainment."
Last fall Bautista tested the fashion waters with the Joey Series line of two premium jeans for another Canadian brand, Silver Jeans. At $100 a pop, the experiment in mass fashion was a success, he says. "We accomplished our goals, we sold out. We targeted a segment of their market and had great interaction and good results." The jeans featured details such as baseball stitching on the back pockets and screened images of vintage baseball cards on the front pocket lining.